Trigger links: know exactly who clicked what

Wrap important links so a click becomes a trackable event that fires automation: interest detection, hot-lead routing, and honest campaign math.

1. 1

   Create links deliberately

   Marketing, then Trigger Links. One link per meaningful destination (pricing page, booking page, case study), named with a convention: tl-pricing, tl-booking-main.

2. 2

   Use them in messages

   Insert the trigger link in SMS and email instead of the raw URL. GHL tracks the click per contact. Note for SMS: links shorten through the platform; never layer a second shortener on top.

3. 3

   Fire automation on clicks

   Workflow trigger: Trigger Link Clicked. A pricing click can add score, tag interest-pricing, and task the rep. A booking-link click with no booking after 24 hours earns a gentle nudge.

4. 4

   Read clicks as intent

   Click data lives on the contact timeline. Clicked three times and never replied? That contact is interested but stuck; a human should call.

5. 5

   Keep the registry clean

   Reuse the same trigger link for the same destination across campaigns so history accumulates; a pile of duplicate links makes data mush.