Order bumps and upsells: higher AOV, same traffic

Add a checkbox offer at checkout and a one-click upsell after it, the two highest-leverage additions any order flow can take.

1. 1

   Pick the natural bump

   The order bump is a small, obvious companion at an easy yes price relative to the main offer: rush delivery, a template pack, an extended warranty. It must make the main purchase better.

2. 2

   Add it to the order form

   In the funnel’s order form step, add the bump product with its own short pitch line: one sentence of benefit next to the checkbox. Long bump copy reads as a second decision and kills it.

3. 3

   Build the post-purchase upsell

   Add an upsell step AFTER payment: one complementary offer, one page, yes or no. Card-on-file means one click either way; never make them re-enter payment.

4. 4

   Sequence the logic

   Upsell relates to what they just bought. Optionally add a downsell on decline (smaller version, payment plan). Two steps maximum; a gauntlet breeds refunds.

5. 5

   Wire the fulfillment tags

   Each accepted bump or upsell tags the contact and triggers its own delivery so nobody buys a thing that never arrives.

6. 6

   Read the math weekly

   Bump take rate above roughly a quarter of buyers is healthy; upsell take rate varies by fit. AOV before versus after tells the story.