Lead scoring: let hot leads raise their hand

Score behavior so the hottest leads surface automatically, and your team spends its energy where the money already is.

1. 1

   Pick five signals that matter

   Score what predicts buying in YOUR business: replied to a message, clicked a pricing link, visited the booking page, submitted a form, opened three emails in a week. Skip vanity signals.

2. 2

   Weight them honestly

   A reply is worth more than an open. Example: reply +15, booking page click +10, form +10, email open +2, no activity 14 days -10.

3. 3

   Implement with workflows

   Use GHL’s scoring (Settings, then Scoring where available) or workflow-managed score fields: each trigger adjusts the value. Keep the rules in one documented place.

4. 4

   Define the threshold action

   Crossing the hot line should DO something: tag hot-lead, alert the assigned rep, create a call task. Use the Hot Lead Alert prompt in the library for the full build.

5. 5

   Calibrate monthly

   Look at last month’s closed deals: did they score high before closing? If cold deals closed and hot ones stalled, reweight the signals.